As a Market Research and Competitive Analysis Intern, you will assist in gathering and analyzing market data to identify trends, customer preferences, and competitive insights. This internship offers a chance to engage in critical thinking and strategic analysis within a fast-paced environment, providing you the opportunity to work with experienced professionals and develop your research
Mission
- Support the execution of market research projects by collecting and analyzing data on market trends, customer preferences, and competitors.
- Assist in preparing reports and presentations that summarize research findings and recommendations.
- Help identify and evaluate competitors by analyzing their strategies, strengths, and weaknesses.
- Aid in the development of survey instruments and questionnaires to gather primary research data.
- Collaborate with cross-functional teams to understand their research needs and provide relevant insights.
- Assist in maintaining databases of market research information and competitor intelligence.
- Support project management efforts to ensure timely delivery of research projects.
Required Profile
- Currently pursuing a degree in Marketing, Business Administration, Economics, or a related field.
- A strong interest in market research, consumer behavior, and competitive analysis is essential.
- Previous internship experience in research or analysis roles is beneficial.
- Excellent analytical skills and attention to detail.
- Ability to work collaboratively and communicate findings clearly.
- Fluent in English, with proficiency in additional languages considered a plus.
Key Skills
- Strong communication skills for effectively presenting research findings.
- Excellent organizational skills to manage multiple research projects.
- Proficiency in data analysis tools and software, such as Excel, SPSS, or similar.
- Familiarity with qualitative and quantitative research methods.
- Basic project management skills to assist in coordinating research initiatives.
- Understanding of industry trends and consumer behavior analysis.
- Cultural awareness and sensitivity to different markets and demographics.